Our clients had the expertise. We found the stories that made people pay attention.
Explore the work ↓
Red Wing Shoes
Red Wing had 120 years of authority but needed to matter in a changing workwear market. We tied its craftsmanship and product innovation to the skilled-trades resurgence, earning coverage in The Wall Street Journal, Footwear News, and GQ.
Explore the case study : Red Wing Shoes
Pyx Health
Loneliness was becoming a national crisis, but Pyx Health needed to be recognized as part of the solution. We turned founder expertise and the “Loneliness Helpline” into an earned-media engine, landing Fortune and The Hill op-eds, Fast Company coverage, and 565M in audience reach in June 2023.
Explore the case study : Pyx Health
Ladders
As the market for high-paying work shifted, Ladders had proprietary job data reporters needed help interpreting. We turned its research and expert commentary into timely news hooks cited by Bloomberg, The Wall Street Journal, and CNBC.
Explore the case study : Ladders
SMB Law Group
A remote-first M&A firm needed national credibility beyond its founders’ Big Law résumés. We rebuilt its website, shaped announcements and expert commentary, and earned Bloomberg Law and Law360 coverage -- helping drive enough new business that the firm began hiring rapidly.
Explore the case study : SMB Law Group
Case noteRemento entered its seed announcement with no press footprint and one dream: TechCrunch. We built the story around the human value of preserving family memories, landed that feature plus 21 more stories, and reached 349M people with 217K estimated views.
AngelQ’s $4.75M seed round had to compete with billion-dollar AI headlines. We reframed the launch around a parent-built, safer internet for kids, earning a LinkedIn News exclusive plus 26 additional stories -- 142M in reach, nearly 500K estimated views, and new investors asking into the next round.
Case noteDuring COVID-19, nference had urgent Mayo Clinic research and a complex story to explain. We translated its studies into national news, securing hundreds of stories in The New York Times, The Washington Post, AP, and Bloomberg -- generating 8.3M estimated views and 300K+ social shares.
Case noteTealBook began at seed stage with strong technology and little category recognition. We repositioned it from “supplier discovery” to “supplier intelligence,” built 500+ earned placements, and carried the story through a $50M Series B in under two and a half years.
AlEn needed a media-worthy idea that could also help win retail buyers. We turned parents’ overlooked cleaning habits into proprietary research, generating 400+ placements, nearly 3B impressions, and 12M estimated unique views -- while giving the sales team evidence for retailer conversations.
TranQuini needed attention in a crowded Dry January moment. We created a $1,000 “ditch alcohol” challenge that gave consumers a reason to participate and reporters a ready-made story, driving 800+ submissions, 40 media placements, and 186M impressions.
Case noteA NASA-engineered lamp needed more than a launch announcement; buyers had to understand why the science mattered. We combined reviews, roundups, and founder expertise to earn WIRED, The Wall Street Journal, and Health’s Best Sleep Product recognition, generating 827M impressions in six months.
Case noteWhen the original podcast plan disappeared, Better Money Decisions had no launch or steady news to pitch. We turned the founders’ expertise into a recurring-source strategy, earning 65 placements and nearly 500M impressions in six months, including CNBC, Bloomberg, Bankrate, and MarketWatch.
Aware wanted to move beyond biometric trades and earn national credibility. We built a steady thought-leadership program around security and privacy, including a monthly Nasdaq column and dozens of trade placements. The repetition prompted The Wall Street Journal to reach out for an article and podcast, while the campaign generated 235M impressions in one month.
Case noteEdge Delta had a Series B to announce but needed authority that would last beyond funding day. We paired launch coverage with targeted executive thought leadership, securing 27 stories and reaching 4.3M readers in under six months across TechCrunch, VentureBeat, GeekWire, and key DevOps trades.
Case noteRemote work created a real problem but no shared language for it. We coined “windowed work,” then used the idea to open conversations across TODAY, HR Dive, Business Insider, TechCrunch, Fast Company, and Inc.
Case noteSpora needed consumer trust in culturally competent care to support enterprise adoption. We built a thought-leadership engine around its CEO and clinical leader, earning 28 placements in four months across Business Insider, The Washington Post, Parade, and healthcare media.
Case noteRosotics was still pre-seed when we started, with a metal-printing breakthrough few people understood. We translated the technology into milestone stories from stealth launch to machine reveal, earning SpaceNews, New Atlas, 3D Printing Industry, and Payload coverage, then staged its Falcon Field unveiling.
Case noteHer Campus Media needed its first post-pandemic live event to attract future brand partners. We turned Creators Loft into a broader Gen Z authority platform, securing 85+ earned stories in under a year and helping its campaigns win MUSE, Stevie, and TITAN Business awards.
