Our clients had the expertise. We found the stories that made people pay attention.
Explore the work ↓
Red Wing Shoes
Red Wing had 120 years of authority but needed to matter in a changing workwear market. We tied its craftsmanship and product innovation to the skilled-trades resurgence, earning coverage in The Wall Street Journal, Footwear News, and GQ.
Explore the case study : Red Wing Shoes
Pyx Health
Loneliness was becoming a national crisis, but Pyx Health needed to be recognized as part of the solution. We turned founder expertise and the “Loneliness Helpline” into an earned-media engine, landing Fortune and The Hill op-eds, Fast Company coverage, and 565M in audience reach in June 2023.
Explore the case study : Pyx Health
Ladders
As the market for high-paying work shifted, Ladders had proprietary job data reporters needed help interpreting. We turned its research and expert commentary into timely news hooks cited by Bloomberg, The Wall Street Journal, and CNBC.
Explore the case study : Ladders
SMB Law Group
A remote-first M&A firm needed national credibility beyond its founders’ Big Law résumés. We rebuilt its website, shaped announcements and expert commentary, and earned Bloomberg Law and Law360 coverage -- helping drive enough new business that the firm began hiring rapidly.
Explore the case study : SMB Law GroupReporters ask AI who to quote, and founders ask AI who to hire. ChatGPT and Gemini name Josh Gerben of Gerben IP first, and the firm's leads from AI grew from about 20 a month to 150.
20 to 150 AI leads a month · first in 39 of 40 ChatGPT and Gemini answers
Case noteRemento entered its seed announcement with no press footprint and one dream: TechCrunch. We built the story around the human value of preserving family memories, landed that feature plus 21 more stories, and reached 349M people with 217K estimated views.
22 stories · 349M reach · 217K estimated views
AngelQ’s $4.75M seed round had to compete with billion-dollar AI headlines. We reframed the launch around a parent-built, safer internet for kids, earning a LinkedIn News exclusive plus 26 additional stories -- 142M in reach, nearly 500K estimated views, and new investors asking into the next round.
27 stories · 142M reach · nearly 500K estimated views
Case noteDuring COVID-19, nference had urgent Mayo Clinic research and a complex story to explain. We translated its studies into national news, securing hundreds of stories in The New York Times, The Washington Post, AP, and Bloomberg -- generating 8.3M estimated views and 300K+ social shares.
Hundreds of stories · 8.3M estimated views · 300K+ social shares
Case noteTealBook began at seed stage with strong technology and little category recognition. We repositioned it from “supplier discovery” to “supplier intelligence,” built 500+ earned placements, and carried the story through a $50M Series B in under two and a half years.
500+ placements · $50M Series B · under 2.5 years
AlEn needed a media-worthy idea that could also help win retail buyers. We turned parents’ overlooked cleaning habits into proprietary research, generating 400+ placements, nearly 3B impressions, and 12M estimated unique views -- while giving the sales team evidence for retailer conversations.
400+ placements · nearly 3B impressions · 12M views
TranQuini needed attention in a crowded Dry January moment. We created a $1,000 “ditch alcohol” challenge that gave consumers a reason to participate and reporters a ready-made story, driving 800+ submissions, 40 media placements, and 186M impressions.
800+ entries · 40 placements · 186M impressions
Case noteA NASA-engineered lamp needed more than a launch announcement; buyers had to understand why the science mattered. We combined reviews, roundups, and founder expertise to earn WIRED, The Wall Street Journal, and Health’s Best Sleep Product recognition, generating 827M impressions in six months.
827M impressions · six months
Case noteWhen the original podcast plan disappeared, Better Money Decisions had no launch or steady news to pitch. We turned the founders’ expertise into a recurring-source strategy, earning 65 placements and nearly 500M impressions in six months, including CNBC, Bloomberg, Bankrate, and MarketWatch.
65 placements · nearly 500M impressions · six months
Aware wanted to move beyond biometric trades and earn national credibility. We built a steady thought-leadership program around security and privacy, including a monthly Nasdaq column and dozens of trade placements. The repetition prompted The Wall Street Journal to reach out for an article and podcast, while the campaign generated 235M impressions in one month.
235M impressions · one month
Case noteEdge Delta had a Series B to announce but needed authority that would last beyond funding day. We paired launch coverage with targeted executive thought leadership, securing 27 stories and reaching 4.3M readers in under six months across TechCrunch, VentureBeat, GeekWire, and key DevOps trades.
27 stories · 4.3M readers · under six months
Case noteRemote work created a real problem but no shared language for it. We coined “windowed work,” then used the idea to open conversations across TODAY, HR Dive, Business Insider, TechCrunch, Fast Company, and Inc.
A named workplace idea · national business coverage
Case noteSpora needed consumer trust in culturally competent care to support enterprise adoption. We built a thought-leadership engine around its CEO and clinical leader, earning 28 placements in four months across Business Insider, The Washington Post, Parade, and healthcare media.
28 placements · four months
Case noteRosotics was still pre-seed when we started, with a metal-printing breakthrough few people understood. We translated the technology into milestone stories from stealth launch to machine reveal, earning SpaceNews, New Atlas, 3D Printing Industry, and Payload coverage, then staged its Falcon Field unveiling.
From stealth launch to field unveiling
Case noteHer Campus Media needed its first post-pandemic live event to attract future brand partners. We turned Creators Loft into a broader Gen Z authority platform, securing 85+ earned stories in under a year and helping its campaigns win MUSE, Stevie, and TITAN Business awards.
85+ stories · under one year · three awards
Case noteWinxnet needed a new name and a place among the country’s leading managed security providers. We led the rebrand to Logically, then ran its thought leadership, customer stories, and awards program through several acquisitions and three CEOs, earning coverage across IT, cybersecurity, and business outlets.
A rebrand · an awards program · three CEOs
Case noteWOMEN Unlimited partners with Fortune 500 companies to develop high-achieving women. We established President and CEO Dr. Rosina Racioppi as a thought leader on women’s leadership, with four Fast Company features in three years plus CNBC and Redbook, and 21.4M+ impressions in Q1 2023 alone.
21.4M+ impressions · Q1 2023 · four Fast Company features
Case notedynaTrace began as a software provider with just over $5M in annual revenue. We built the messaging that made it the leader of a new category, application performance management, then guided it through two acquisitions, a rebrand, and a product launch on the way to going public with $688M in revenue.
$5M to $688M in revenue · a new category · public company
