PRSD: PR Stress Disorder
What a brand has after an agency blasted 400 reporters and got nothing back, and how we cure it.
INSIGHTS
What We’re Talking About
What makes a story catch on? We examine the angles, ideas, and human instincts behind earned attention. New here? Start with the Notably glossary.
Media pitch email templates
Ten fill-in formats built from the pitches that got reporters to reply, plus the follow-up we send.
What is earned media?
How we explained it to a cybersecurity founder who asked us to start from zero.
How to get discovered in LLMs
CMOs keep asking. The data says AI tools cite other people’s pages, so the answer is earned mentions.
The best PR agencies for AI visibility
Ten agencies that offer AI visibility, how we chose them, and what to ask before you hire one.
Best AI Tools for PR in 2026
We pitch reporters every day. Here's what actually works, what doesn't, and where the money goes.
The best PR firms for mid-market companies
Nine firms that fit established, growing companies, how we chose them, and what PR costs.
The Callback
Why the second story is easier than the first, and how to earn the reporter who calls you back.
Inside Voice
Why the news that excites your team rarely excites a reporter, and how to dig out the part that will.
The Expert Vacuum
A topic reporters keep covering, where no one has become the obvious expert yet.
The Headline Ceiling
If you can’t picture an interesting headline, the story isn’t ready yet.
Which side of the Attention Divide is your news on?
The split between the story you want to tell and the one a reporter would actually write.
MINUTES: The seven reasons people pay attention
Seven reasons a reporter stops scrolling, and what 1,225 of my own pitches say about them.
20 Media Pitch Examples That Landed Coverage
Twenty real media pitches that landed coverage, plus the three angles behind them.
Meet the Notably Narrative Lab
Anyone who tells you being in PR isn't at least a little bit like being a mad scientist is lying…
Why targeted pitching beats the scattershot approach
As a PR agency, we want to secure coverage for our clients, and our clients want their names and brands…