Red Wing Shoes / CASE STUDY
A workwear icon. A new wave of attention.
Red Wing Shoes brings a long history of craftsmanship to a changing world of work. Selected coverage connects its boots and product innovation with the people wearing them, from GQ’s perspective on enduring style to Footwear News and The Wall Street Journal’s reporting on the growth of workwear.
WHY PEOPLE PAID ATTENTION
IDENTITY + STATUS
A heritage brand earns attention when people can see themselves in the story. The work connected Red Wing’s craftsmanship and product innovation to the identity of a changing workforce.
THE STRATEGIC MOVE
We made a familiar product relevant to a new cultural moment: the resurgence of skilled trades and workwear that signals durability, taste, and competence.
THE PROOF
Featured by The Wall Street Journal, Footwear News, and GQ.