Bringing the science of light home.
The brief
BIOS Lighting’s SKYVIEW 2 lamp was designed to bring changing, daylight-inspired illumination into the home. Notably supported its launch and helped explain the science behind the product.
Our work
We combined product-review outreach with lifestyle roundups and expert commentary from BIOS co-founder Robert Soler. The work earned coverage in WIRED, The Wall Street Journal, Design Milk, and other technology and lifestyle publications, as well as recognition in Health’s sleep-product awards. The campaign won a 2024 Bronze Bulldog PR Award for Best Consumer Product Launch, judged entirely by journalists.
NOVELTY + RELEVANCE
NASA-engineered light is intriguing, but people care when they can see what the science changes in their own daily routines.
We translated circadian-light science into approachable reviews, roundups, and founder expertise that connected the product to sleep and workday wellbeing.
827M impressions in six months, including WIRED, The Wall Street Journal, and Health recognition. 2024 Bronze Bulldog PR Award for Best Consumer Product Launch.