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Spora HealthSpora Health / CASE STUDY

Building Awareness for Culturally Competent Telehealth Solutions

Spora Health, a telehealth platform providing culturally competent primary care for people of color, partnered with Notably to drive consumer awareness and pave the way for enterprise adoption. Notably developed thought leadership for CEO Dan Miller and Dr. Terrell Smith, Director of Clinical Development, securing 28 media placements within four months. Coverage spanned prestigious outlets like Business Insider, Parade, and The Washington Post. This strategic approach not only elevated Spora Health’s profile but also highlighted its mission to address disparities in healthcare for underserved communities.

WHY PEOPLE PAID ATTENTION

IDENTITY + STAKES

Healthcare decisions are personal, especially when people have felt overlooked. The story made culturally competent care visible as both a human need and a business priority.

How we find the trigger →

THE STRATEGIC MOVE

We built executive and clinical thought leadership that gave reporters credible voices on the gap Spora Health was built to address.

THE PROOF

28 placements in four months across Business Insider, The Washington Post, Parade, and healthcare media.