Expertise became the news.

The brief

Better Money Decisions was a financial-planning firm led by two women bringing a personal approach to investing. The brief evolved from a podcast launch into an ongoing media-relations program.

Our work

Without a stream of company announcements to rely on, Notably developed timely story angles around the partners’ expertise. The program built recurring relationships with financial reporters and secured commentary and contributed articles in CNBC, Bloomberg, Bankrate, MarketWatch, and other outlets.