Expertise became the news.
The brief
Better Money Decisions was a financial-planning firm led by two women bringing a personal approach to investing. The brief evolved from a podcast launch into an ongoing media-relations program.
Our work
Without a stream of company announcements to rely on, Notably developed timely story angles around the partners’ expertise. The program built recurring relationships with financial reporters and secured commentary and contributed articles in CNBC, Bloomberg, Bankrate, MarketWatch, and other outlets.
AUTHORITY + REASSURANCE
Money decisions carry real stakes. Repeated, useful expertise gives people a familiar source to return to when uncertainty makes confidence scarce.
When the original launch plan disappeared, we built a recurring-source strategy around the founders’ financial perspectives.
65 placements and nearly 500M impressions in six months.