Unearth the story.
Earn the attention.
Before we ask who to pitch, we ask why anyone would care. What’s surprising? What’s at stake? Who sees themselves in the story? Those questions guide the research, language, media outreach, and creative work that follow.
Earned Attention
Human attention follows patterns. We’re drawn to novelty. Tension. Identity. Status. Stakes. Surprise. Things that confirm what we suspect—and things that completely violate our expectations. Notably uses those behavioral principles to find the stories hiding inside companies and turn them into earned attention.
- Media relations
- Expert commentary and reactive news
- Thought leadership
- Podcasts, newsletters and creator placements
- Awards and speaking
- Media training
- Crisis communications
- Survey development and promotion
- Event support
- Storytelling and brand messaging
- Corporate social responsibility
- Smart Content™ creation
AI visibility
Start with the questions people ask when they’re deciding what to trust, try, or buy. We examine how AI answers those questions, where your business appears, and which sources shape the response. Then we connect the gaps to your media strategy, research, and expert content.
- AI visibility audits across relevant buyer questions
- Source and citation gap analysis
- Earned-media opportunities that support AI discovery
- Clear company, product, and expert positioning
- Research and content built to be useful sources
- Ongoing tracking of mentions, citations, and answer accuracy
Narrative Lab™
A familiar frustration can become a story when someone finally gives it a name. A surprising finding can challenge what a whole industry assumes. We develop those ideas through original research, memorable language, and writing that gives people something worth repeating.
- Coined terms and named ideas
- Original research and data reports
- Op-eds and bylines
- Speech writing
- Newsletter copywriting
- LinkedIn ghostwriting
- Lead magnets
- Website copywriting
- Blog articles
- Survey development and promotion
Creative Services
Give people something they’ll recognize the next time they see it. We build a consistent visual language through brand identity, design, and video, connecting the ideas you want to be known for with a look people remember.
- Brand identity
- Graphic design
- Newsletters
- Video scripts and production
- Logo creation
- Website design
- Naming for businesses and products
Let’s find your story.
A 30-minute call with Carly or Carin. We’ll ask about your business, your timeline and what you’re trying to pull off, then tell you what earned attention could realistically do for you right now.
Rather email? hello@notablypr.com