Her Campus Media / CASE STUDYElevating Her Campus Media
Her Campus Media partnered with Notably to promote their first in-person event since the pandemic, Creators Loft, in August 2023. Notably secured coverage in top media and marketing outlets such as Digiday, MediaPost, and Axios, boosting visibility with potential brand partners. Beyond event promotion, Notably elevated the co-founders’ thought leadership and Her Campus Media’s brand activations, resulting in over 85 earned media pieces in less than a year, featuring outlets like The Guardian and Bustle. Additionally, Notably spearheaded an awards program, securing wins like the MUSE, Stevie, and TITAN Business Awards.
COMMUNITY + STATUS
Creators and brand partners want to be where cultural momentum is gathering. A live event became more valuable when it signaled a larger, durable Gen Z platform.
We turned Creators Loft into an ongoing story about Gen Z authority, creator culture, and brand relevance.
85+ earned stories in under a year and MUSE, Stevie, and TITAN Business awards.