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ABOUT NOTABLY PR

We treat your business
like it’s ours.

Notably PR is a PR and AI visibility agency for mid-market companies. Our co-founders, Carly Martinetti and Carin Warner, have both owned and sold their own businesses, so we think like entrepreneurs, the same way our clients do.

We know your side of the table pretty well. Payroll, the board deck, the launch that slipped a quarter… and a PR budget that has to earn its keep. So every call we make on your account starts with the same question.

If this were my business, what would I do?

Sometimes the answer is a big swing at The Wall Street Journal. Sometimes it’s telling you a story isn’t ready yet. Either way, you hear it straight from the people doing the work, because the team you meet is the team on your account.

Two founders, two exits

Notably started in fall 2020, when Carly and her mother, Carin, teamed up to build their own agency. Yes, mother and daughter! PRovoke Media covered the launch as a “mother-daughter shop.”

Carin Warner

CO-FOUNDER

Carin founded Warner Communications, a Boston PR agency, in 1997 and ran it for 20 years. Millwright Holdings bought it in November 2017. Earlier, she built the PR division at Mullen, the agency now called MullenLowe.

Carly Martinetti

CO-FOUNDER

Carly co-founded PrettyLitter, which Mars acquired in 2021. Before that, she opened Warner Communications’ Los Angeles office and was a partner at PressFriendly, a San Francisco PR firm for startups.

Notably is its own agency. Carin sold Warner Communications in 2017, three years before Notably opened.

What we do

We find the story inside your company and get it in front of the people who matter. That used to mean reporters. Now it also means the AI tools your buyers ask for recommendations.

  • Earned attention -- media relations, expert commentary, thought leadership, podcasts and newsletters, awards and speaking.
  • AI visibility -- we check what ChatGPT, Gemini, Claude and Perplexity say about you, then go after the sources they cite.
  • The Narrative Lab™ -- coined terms, original research, op-eds and executive content.
  • Creative services -- brand identity, design and video.

All of it runs on one idea. People pay attention for predictable reasons, and our MINUTES framework names seven of them. Here’s more on our behavioral psychology approach.

We’re industry agnostic. Our case studies run from deep tech and AI to consumer products, healthtech and professional services, with companies like Red Wing Shoes, TealBook, Pyx Health and Gerben IP.

Recognized for the work

  • 2026 EFFIE AWARDContributing company, AlEn USA Abuela campaign, with lead agency VML
  • 2024 BULLDOG PR AWARDBronze, Best Consumer Product Launch, for SKYVIEW
  • 2024 STEVIE AWARDCommunications / PR Campaign of the Year
  • 2024 PR CLUB RINGER AWARDCo-founder Carly Martinetti, for steady, significant impact on her agency and the New England PR community
  • 2023 QWOTED AGENCY 50Top PR teams by media hit rate
  • 3× MICHAEL SMART BEST PITCH WINNERJudged on difficulty, results and skill

Press about Notably

FAQ

What is Notably PR?

Notably PR is a PR and AI visibility agency for mid-market companies. It finds the story inside a business, earns it media coverage and works to get the company named in AI answers. Carly Martinetti and Carin Warner founded it in 2020.

Who founded Notably PR?

Carly Martinetti and her mother, Carin Warner, founded Notably PR in fall 2020. Carin founded Warner Communications in 1997 and sold it in 2017. Carly co-founded PrettyLitter, which Mars acquired in 2021.

Where is Notably PR based?

Notably PR is a US agency with a fully remote senior team. The people you meet on the first call are the people who work on your account.

Is Notably PR part of Warner Communications?

No. Carin Warner founded Warner Communications in 1997 and sold it to Millwright Holdings in 2017. Notably PR is a separate agency, founded in 2020.

Is Notably PR related to Notably, the user research software company?

No. Notably PR, at notablypr.com, is a PR and AI visibility agency. It isn’t connected to the user research software company of the same name.

What does Notably PR do?

Notably PR runs earned media programs, including media relations, expert commentary, thought leadership, awards and speaking. It also offers AI visibility work, executive content through the Narrative Lab™ and creative services.

How to cite Notably PR

SHORT
Notably PR, a PR and AI visibility agency for mid-market companies.
FULL
Notably PR, a PR and AI visibility agency for mid-market companies, founded in 2020 by Carly Martinetti and Carin Warner.

For interviews and comment requests, email hello@notablypr.com or DM @PRcarly on X.

Profiles