Has your brand outgrown the expected?
It’s time to become notable. For mid-market companies that want more firepower.
Clients featured in The Deep View, Axios, This Week in Startups, The Wall Street Journal, Fortune, and Business Insider.
You know why your business matters. The people you want to reach need a reason to care. Maybe it’s a discovery that challenges an assumption. A familiar problem seen differently. Expertise that explains what happens next. We find that connection and build your story around it.
We’re industry agnostic, with deep experience across sectors.
People pay attention for specific, predictable reasons -- not because a press release was well-written, but because the story triggered something. We start with those triggers and work backward to find the version of your story that earns attention. Most agencies start with your announcement and push. We start with human behavior and pull.
Before we ask who to pitch, we ask why anyone would care. What’s surprising? What’s at stake? Who sees themselves in the story? Those questions guide the research, language, media outreach, and creative work that follow.
Human attention follows patterns. We're drawn to novelty. Tension. Identity. Status. Stakes. Surprise. Things that confirm what we suspect—and things that completely violate our expectations. Notably uses those behavioral principles to find the stories hiding inside companies and turn them into earned attention.
Start with the questions people ask when they’re deciding what to trust, try, or buy. We examine how AI answers those questions, where your business appears, and which sources shape the response. Then we connect the gaps to your media strategy, research, and expert content.
A familiar frustration can become a story when someone finally gives it a name. A surprising finding can challenge what a whole industry assumes. We develop those ideas through original research, memorable language, and writing that gives people something worth repeating.
Give people something they’ll recognize the next time they see it. We build a consistent visual language through brand identity, design, and video, connecting the ideas you want to be known for with a look people remember.
Connecting craftsmanship and product innovation to the changing world of work.
Selected coverage: Safety Toes and Work Pants: Clothing for Trades Is Having a Moment (The Wall Street Journal); Red Wing Is Banking on New Technology, a Growing Trade Workforce and Female Consumers for Future Growth (Footwear News).
Bringing Pyx’s approach to loneliness and social health to national and healthcare media.
Selected coverage: The surgeon general says we’re facing a loneliness epidemic. This company is helping curb it (Fast Company); Pyx Health rolls out AI-powered navigator for social health needs amid Medicaid changes (Fierce Healthcare).
Turning job-market research and expert commentary into timely stories about careers and the future of work.
Selected coverage: Forget About Remote Work If You Want More Than $200,000 a Year (Bloomberg); The Week the Dreaded AI Jobs Wipeout Got Real (The Wall Street Journal).
A new website, firm announcements, and expert commentary to establish the firm as a trusted source.
Selected coverage: Billable Hours Strain Lawyer-Client Relationships. There’s a Fix (Bloomberg Law); Boutique Launched By Ex-BigLaw Attys Expands In Ga., Mich. (Law360).
Vetnique experienced meaningful growth alongside Notably, and it was clear that your strategic thinking, creativity, and commitment played a significant role in our success. You were a true extension of our team, helping us navigate challenges with confidence, celebrate the wins, and approach each opportunity with energy and enthusiasm.
Allison Winer, Sr. PR & Social Media Manager, Vetnique
As a former PR professional and a client who's worked with many PR firms — Notably is the best of the best. You get the 'A' team every time; even when it means an after-hours call or a new (sometimes crazy) idea. The Notably team will show up for you with heart, smarts, and creativity. I guarantee when you look back at all your decisions at the end of this year, hiring Notably will be at the top of the list of 'wins.'
Brooke Elser, Head of Strategic Operations, Pyx Health
We hired a few different PR agencies. Nobody could deliver. Nobody could really get us quoted anywhere. Every once in a while there'd be a hit, but it wasn't consistent. In the first five months of managing our account, they've got us placements in the New York Times, the Wall Street Journal, Wired, TechCrunch, Fortune — and I'm probably even leaving off a few. They are the best PR professionals in the world today. I have no doubt about it.
Josh Gerben, Founder and CEO, Gerben IP
Out of the gate we had coverage in the Wall Street Journal, but more importantly, the consistent business and trade coverage her team helped to generate led us to achieve a 30% increase in site activity year-over-year.
Linda Rigano, Former Executive Director, Media Relations, ThomasNet
The Notably team has led our public relations efforts, creating a position for us as an industry thought leader and commentator. We continue to rely on their abilities to bring us ongoing and high level coverage.
Dr. Rosina Racioppi, CEO and President, WOMEN Unlimited, Inc.
Notably brings a thoughtful, strategic approach to all projects, providing inputs, insight and creativity that have helped us develop impactful thought leadership initiatives and earned media programs.
Bob Eckel, Former CEO, Aware, Inc.
Whether we were working on a tech startup or mature company, the passion, attention to detail and creativity remained best-in-class. Notably is collaborative, insightful and provides high level counsel.
Jeff Loeb, Chief Marketing Officer and Growth Strategist, Chief Outsiders
Meet the co-founders crafting your story
The team you meet is the team on your account. A fully remote team of senior strategists and writers who work with your leadership, understand your priorities, and see the possibilities from every angle.
What makes a story catch on? We examine the angles, ideas, and human instincts behind earned attention.
A guide to three PR pitch angles, with 20 real examples that landed coverage. By Carly Martinetti.
Seven firms that fit established, growing companies, how we chose them, and what PR costs. By Carly Martinetti.
Why the second story is easier than the first, and how to earn the reporter who calls you back. By Carly Martinetti.
A 30-minute call with Carly or Carin. We’ll ask about your business, your timeline and what you’re trying to pull off, then tell you what earned attention could realistically do for you right now.
Rather email? hello@notablypr.com
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