TealBook / CASE STUDYRedefining Supplier Intelligence and Achieving Global Technology Leadership
TealBook, a supplier data foundation leveraging AI to enhance supply chain agility, partnered with Notably to accelerate its growth from seed to Series B in under 2 ½ years. Notably secured over 500 earned media placements in top outlets like Forbes, VentureBeat, and Business Insider, while building robust thought leadership and creative content programs. The team successfully rebranded TealBook from supplier discovery to supplier intelligence and launched a PPE campaign that propelled the company to a $50 million Series B announcement, solidifying its status as a global technology leader.
NOVELTY + CATEGORY STATUS
A company becomes easier to remember when it gives people a sharper way to name what is changing. “Supplier intelligence” made a technical capability feel like a category worth watching.
We repositioned TealBook from supplier discovery to supplier intelligence and kept that narrative moving from seed stage through its Series B.
500+ earned placements and a $50M Series B in under two and a half years.