Range / CASE STUDYRedefining Teamwork
Range, a team communication software for developers and engineering teams, partnered with Notably to enhance its visibility during the pandemic. Notably coined the term "windowed work," a novel approach to on/off work hours, gaining attention and coverage in outlets like TODAY, HR Dive, and The Business Journals. The team also secured feature placements in TechCrunch, Fast Company, and Inc., while writing and placing bylined articles in key industry publications such as DevOpsInstitute and SD Times. This comprehensive media strategy positioned Range as a leader in innovative workplace solutions.
NOVELTY + SHARED LANGUAGE
A familiar frustration becomes memorable when someone gives it a name. “Windowed work” made a diffuse remote-work experience easy to recognize and repeat.
We coined the concept and used it as an editorial hook across work, business, and lifestyle media.
Coverage across TODAY, HR Dive, Business Insider, TechCrunch, Fast Company, and Inc.