Family memories. A story worth sharing.
The brief
Remento helps families record and preserve their memories. The company came to Notably to announce its seed funding and earn its first media coverage.
Our work
We built the announcement around the human purpose behind the technology: making family stories easier to capture and keep. The campaign secured the TechCrunch feature the founders had hoped for, alongside coverage in Fortune, Axios, Forbes, and Crunchbase News.
STAKES + IDENTITY
A seed round becomes more compelling when it is about what families could lose, not only what a company raised. Preserving a loved one’s memories gives the story immediate human stakes.
We built the launch around the emotional value of preserving family stories and focused the campaign on a clear dream outlet: TechCrunch.
22 stories, 349M people reached, and 217K estimated views.