The trades became the signal.
Aware (NASDAQ: AWRE) wanted to move beyond biometric trade publications and earn national business and consumer credibility. Notably built a proactive thought-leadership program around security and privacy, secured a monthly Nasdaq column for the company’s CEO, and sustained visibility across dozens of trade outlets. That repetition became proof: a Wall Street Journal reporter cited Aware’s widespread trade coverage when reaching out for an article and The Future of Everything podcast. The campaign generated 235 million impressions in one month and exceeded Aware’s goal of five prominent placements per year.
REPETITION + STATUS
In a crowded technical category, recognition compounds. Repeated appearances in trusted trade media made Aware familiar enough for national reporters to see it as a credible source.
We built a security and privacy thought-leadership program around a monthly Nasdaq column and a steady stream of trade placements.
The Wall Street Journal article and podcast, plus 235M impressions in one month.