Notably is a PR and AI visibility agency for mid-market companies. We work with established businesses, usually between $20 million and $500 million in revenue, that have outgrown startup PR but don’t want to be the smallest account at a big agency.
Mid-market companies have real news, real customers and real expertise. What they often don’t have is a story that people outside their industry care about. That’s the part we find.
What is mid-market PR?
Mid-market PR is public relations built for established, growing companies rather than startups or Fortune 500 brands. A mid-market company has proof a startup doesn’t have yet: customers, data, a track record and leaders with deep expertise. It also has a smaller team and budget than a global brand, so every campaign has to earn its keep.
That changes the job. Startup PR sells a vision. Enterprise PR protects a reputation. Mid-market PR turns what a company already knows into coverage that helps it win the next customer, hire, partner or deal.
Who we work with
- Established companies, usually $20 million to $500 million in revenue*
- Leadership teams that want to be the name people think of first in their category
- Companies moving into a new category, a new market or a bigger stage
- Businesses that need to show up when buyers ask ChatGPT, Gemini or Google’s AI Overviews who to trust
*Revenue is a guide, not a rule. We sometimes work with companies outside this range, so it’s always worth reaching out.
We’re industry agnostic, with deep experience in deep tech, artificial intelligence, consumer products, fintech, healthtech, professional services, venture capital firms and biopharma.
Who we’re not the right fit for
- Companies that want a press release on the wire and a clip report
- Teams looking for guaranteed placements or pay-to-play coverage
- Brands that need a large agency’s global office network
What mid-market companies need from PR
We see the same four needs over and over.
- A clear category position. Buyers, reporters and AI tools need to know what you are and what you’re best at.
- Visible leaders. Your executives often know more than the people being quoted today. We help them become the obvious call.
- Trade and business press together. Trade coverage builds depth with buyers. Business press builds credibility with everyone else.
- Proof buyers can find. Coverage, data and expert commentary should keep working after the news cycle ends, in search results and AI answers.
What we do
- Earned Attention: media relations, expert commentary, thought leadership, podcasts, newsletters, awards and speaking
- AI visibility: audits of how AI answers your buyers’ questions, source and citation gap analysis, and ongoing tracking of mentions and accuracy
- Narrative Lab™: coined terms, original research and data reports, op-eds and bylines
- Creative Services: brand identity, design, video and naming
How we work
We start with why people pay attention, not with your announcement. Our MINUTES framework names the seven reasons: momentum, identity, novelty, urgency, tension, exclusivity and surprise. We look for the version of your story that triggers at least one of them. Then we close the Attention Gap, the distance between the story you want to tell and the story a reporter would actually write.
Notably is a fully remote team of senior strategists and writers, led by co-founders Carly Martinetti and Carin Warner. The team you meet is the team on your account.
Results
- Aware (NASDAQ: AWRE) moved beyond biometric trade publications. Its campaign generated 235 million impressions in one month, and a Wall Street Journal reporter cited Aware’s trade coverage when reaching out.
- TealBook earned more than 500 media placements in outlets including Forbes, VentureBeat and Business Insider on its way from seed to a $50 million Series B in under 2½ years.
- Dynatrace grew from a software provider with just over $5 million in revenue into the category leader in application performance management, then went public with $688 million in revenue.
- Thomas, the 115-year-old industrial marketplace, earned more than 1,000 feature stories over 10+ years, including The Wall Street Journal, The New York Times, Fortune and Bloomberg Businessweek.
- The International Window Film Association reached 950 million media impressions over a decade of media relations, including a National Window Film Day.
- Women Unlimited CEO Dr. Rosina Racioppi became a regular voice on women’s leadership, with four Fast Company features in three years.
See every story on our case studies page.
Want to know what earned attention could do for your company? Book a call with us.
FAQ
What is a mid-market PR agency?
A mid-market PR agency works with established, growing companies, usually between $20 million and $500 million in revenue. It sits between boutique firms built for startups and large agencies built for global brands. Notably is a PR and AI visibility agency for mid-market companies.
What counts as a mid-market company?
Definitions vary, but most put mid-market companies between about $10 million and $1 billion in annual revenue. Notably’s clients are usually between $20 million and $500 million, but we sometimes work with companies outside that range, so it’s always worth reaching out.
How is mid-market PR different from startup PR?
Startup PR is built around funding news and a vision of the future. Mid-market companies have something startups don’t: customers, data, results and experienced leaders. Mid-market PR turns that proof into stories that build credibility with buyers, reporters and investors.
Why not hire a large PR agency?
Large agencies are built for large budgets. A mid-market account can end up with a junior team and less attention. At Notably, senior strategists and writers do the work, and the team you meet is the team on your account.
How does PR help with AI visibility?
AI tools like ChatGPT, Gemini and Google’s AI Overviews build answers from sources they trust, including news coverage, expert commentary and original research. Earned media gives those tools credible sources that name your company. Notably audits how AI answers your buyers’ questions and connects the gaps to your media strategy.
What industries does Notably work with?
Notably is industry agnostic, with deep experience in deep tech, artificial intelligence, consumer products, fintech, healthtech, professional services, venture capital firms and biopharma.