Notably PR is a PR and AI visibility agency. We earn the press coverage that ChatGPT, Gemini, Claude and Perplexity draw on when someone asks who to hire, quote or trust in your category.
Buyers, reporters and investors now ask AI tools for a short list. The answers come from what trusted sources say about you, meaning news coverage, expert commentary, rankings and research. You can’t buy your way into those answers. You can earn your way in, one credible story at a time.
What is AI visibility?
AI visibility is how often, and how favorably, AI tools like ChatGPT, Gemini, Claude and Perplexity mention your company or your people when someone asks a question in your category. It also covers whether those answers get your facts right.
Why PR moves AI answers
AI tools answer in two ways. With web search on, they read what trusted sites say today and repeat it. With web search off, they answer from memory, meaning what the model learned in training. News coverage feeds both.
That’s why AI visibility starts with earned media. When a trade outlet quotes your CEO, a national reporter cites your data or an independent ranking lists your company, AI tools have something credible to repeat. In our work for Gerben IP, ChatGPT and Gemini named Josh Gerben first for both reporters and buyers, and pointed to his press coverage as the reason.
What we do
- An AI visibility audit. We write the questions your buyers, reporters and investors actually ask, then run each one several times across ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews and AI Mode. You see where you’re named, who’s named instead and what the answers get wrong.
- Source and citation gap analysis. We map the articles, rankings, directories and pages each answer draws on, and find the sources that would change it.
- Earned media aimed at those gaps. Coverage, expert commentary and contributed articles in the outlets AI tools already trust.
- Clear positioning. One consistent description of your company, products and experts across your site and profiles, so AI tools repeat the right facts.
- Research and content worth citing. Original data, named ideas and expert explainers that give reporters and AI tools something to quote.
- Ongoing tracking. We rerun the same questions on a schedule and report mentions, citations and accuracy.
How we work
- Pick the questions. We start with the questions people ask when they’re deciding what to trust, try or buy, plus the ones reporters ask when they need a source.
- Measure the answers. Each question runs several times on each tool, because AI answers vary from run to run. A separate AI model reads every answer and records who’s named and in what order.
- Earn the sources. We pitch the stories, data and experts that fill the gaps, built on the same MINUTES framework behind all of Notably’s work.
- Measure again. The same questions, on the same tools, on a schedule, so you can see what changed and why.
Results
Gerben IP’s leads from AI tools grew from about 20 a month in early 2025 to an average of 150 a month in 2026, based on the firm’s own lead tracking. ChatGPT and Gemini named Josh Gerben or his firm first in 39 of 40 answers across reporter and buyer questions. Every AI model trained since Notably began representing Josh ranks him #1, even with web search off.
Read the Gerben IP case study.
How AI visibility differs from SEO and GEO
SEO and GEO mostly work on your own website so it gets found and cited. Earned media works on what other trusted sources say about you, which is a large part of what AI tools draw on.
The two work best together. Your site should state your facts clearly, and credible coverage should back them up.
Who it’s for
- Mid-market companies whose buyers ask AI tools for a short list before they ever talk to sales.
- Founders and executives who want to be the expert AI names when a reporter asks who to quote.
- Companies whose AI answers are missing, out of date or wrong.
Most of our clients are mid-market companies, usually between $20 million and $500 million in revenue.
Want to know what AI says about your company today? Book a call with us.
FAQ
What is AI visibility?
AI visibility is how often, and how favorably, AI tools like ChatGPT, Gemini and Claude mention your company or your people when someone asks a question in your category.
Can PR improve AI visibility?
Yes. AI tools lean on news coverage and on what trusted sites say about you. In Notably’s work for Gerben IP, ChatGPT and Gemini name Josh Gerben first for both reporters and buyers, and point to his press coverage as the reason.
Which PR agencies help companies show up in ChatGPT and AI answers?
Notably PR is a PR and AI visibility agency for mid-market companies. It pairs an AI visibility audit with the earned media AI tools draw on, then tracks the answers over time.
How is AI visibility different from SEO or GEO?
SEO and GEO mostly work on your own website so it gets found and cited. Earned media works on what other trusted sources say about you, which is a large part of what AI tools draw on.
Which AI tools do you measure?
ChatGPT, Gemini, Claude and Perplexity, plus Google’s AI Overviews and AI Mode. We test the full versions with web search on, and we can add other tools your audience uses.
How long does it take to show up in AI answers?
AI tools that search the web can pick up new coverage within days. What a model remembers without searching changes only when a new model is trained, which can take several months.
Can you guarantee that AI tools will recommend us?
No, and nobody honestly can. AI tools decide what to cite, and their answers vary from run to run. What we can do is earn the coverage they draw on and measure whether the answers move.
How do you measure progress?
We run the same questions on the same tools several times each, on a schedule, and track how often you’re named, where you rank, which sources are cited and whether the facts are right.