Successful PR Pitch Angles: Key Strategies for Media Coverage

Hi [Journalist Name],

For years, the workplace topic du jour was the 4 day work week. Now, it's remote work that's gone from “steadily growing sliver of the workforce” to “everywhere for everyone.”

As more parents WFHWK (Work From Home With Kids), traditional office schedules become more arbitrary and obsolete. Some may find more hours over fewer days easier, while others prefer the opposite. This new way of working supports a new theory of how to work smarter: “windowed work,” where establishing set periods of work, dotted by periods of rest (or dealing with kids), becomes the new normal.

Would you be interested in speaking with [Client Name], co-founder of team success software, [Company Name], who has adopted this approach for the company and what other organizations can do to better accommodate remote employees establishing a schedule that suits their needs?

Hi [Journalist Name],

Restaurants are a tough business, with only 50 percent of newly opened restaurants surviving to the five year mark. As such, they are always looking for ways to stand out from other nearby eateries. Unique touches, from the furniture you put outside to what you offer inside, can make your restaurant more appealing.

There are just a few of the “above and beyond” tactics restaurants can use to make themselves stand out, along with getting more involved in the community, using social media or offering loyalty programs. But did you know the state of your public bathroom - particularly, its accessibility to young children and persons with disabilities - can ultimately have a huge impact on your profitability? We encourage you to consider a contributed article from [Client Name], President of [Company Name], exploring:

The public bathroom as an overlooked place in many restaurants; What an inaccessible bathroom may be costing your restaurant, in terms of your ability to reach your full addressable customer base; and Simple, inexpensive steps restaurant owners can take to make their bathrooms more user-friendly and inclusive.

May I forward [Client Name]’s exclusive article for your consideration?

Hi [Journalist Name],

Many digital-native brands (DNBs), initially online only, are turning to physical storefronts to grow their business even further. In our increasingly digital world, why take this supposed step “backwards”? For a DNB, leaning into offline expansion is anything but backwards. There’s a tangible excitement that only physical stores can generate, and in addition to helping them expand their sales channels, brick-and-mortar can help DNBs bolster their marketing efforts.

But this only happens if brick-and-mortar is done the right way. We encourage you to consider an OpEd from [Client Name], CEO of [Company Name], a leader in visual merchandising, exploring:

• Reasons why DNBs are pivoting to physical storefronts - even as more general merchandise retailers increase their physical store closures;
• Why DNBs must be extremely thoughtful in their planning of physical stores - far beyond just where they’re opening these stores; and
• How DNBs, known for their sophisticated use of customer ecommerce data, are applying the same ethos in brick-and-mortar to maximize sales success.

May I forward [Client Name]’s article for your consideration?

Hi [Journalist Name],

I'm reaching out because my client, [Client Name] -- experienced trademark attorney and founder of [Company Name] -- has discovered a new trademark application filing that could be of great interest to your readers at WIRED.

Elon Musk’s Neuralink has filed for the trademark “TELEPATHY,” signaling a potential breakthrough in brain-computer interface technology. The filing suggests Neuralink is developing a product that could integrate computer hardware and software to enable telepathic communication -- not just with computers, phones, and other electronic devices, but also between humans.

You can find [Client Name]’s full analysis -- including what the trademark could cover, and what the filing suggests about Musk's timing -- in a blog on his law firm's website here: [Link to blog post]

If you'd like to dive a bit deeper, [Client Name] would also be happy to speak on the phone for a quick-turnaround interview. Please just let me know if you're interested and we can set up a time to talk today or tomorrow.

Hey [Journalist Name],

Not sure if you remember me - we worked together on this [Link to article] story a while back. Hope you've been well since we last spoke!

I wanted to bring a really cool health tech story your way, especially since National Infertility Week is quickly approaching: SF-based [Company Name], the world's largest egg donor search platform, will be announcing a $1.7M Seed round next week.

[Company Name]’s platform encompasses donors from 90% of the fertility agencies in the United States, with a proprietary database of 20,000 egg donors currently listed - many of which include minority donors that cannot be found elsewhere.

[Client Name], a 25-year fertility industry expert affectionately known as the "Fertility Fairy Godmother" co-founded the platform in order to democratize the process of finding an egg donor so that intended parents everywhere can build the family they always dreamed of.

Can I share the full details with you under embargo?

Hi [Journalist Name],

I wanted to reach out and introduce you to [Client Name] - a remarkable woman who is currently the founder of [Company Name], or the "Shopify for Pharma." You also might recognize her as she was named to Forbes 30 Under 30 list in 2018.

But, backing up a bit, [Client Name] has had a whirlwind of an entrepreneurial journey so far. Her list of accolades is super impressive, and here's just a small sample:

• Started working in genomics laboratories since the age of 14, published first paper at the age of 16, published in Genome Research at the age of 18
• Founded a successful, multi-million dollar biotechnology company at the age of 18 ([Company Name]) during her freshman college year at the [University Name]
• She then dropped out of college after being awarded a Thiel Fellowship to work on her company full-time, raised $2MM of venture capital for [Company Name]
• The youngest entrepreneur to raise venture capital in biotechnology (at age 18, from [Venture Capital Name])
• Self-made millionaire by age 20
• Founded two other (several figures in revenue) DTC health brands - [Brand Name] and [Brand Name]

With all that being said, [Client Name] would love to have the opportunity to speak with you more about being a serial entrepreneur and pass on some wisdom to others looking to establish their own companies at a young age.

Do you have some time this week or next to connect?

Hi [Journalist Name],

As many women grapple with the fate of their jobs, the importance of clear feedback becomes all the more important. However, research from Cornell University suggests that women receive kinder - and less honest - feedback than their male counterparts, making it harder for them to navigate their jobs appropriately.

How can women combat this feedback phenomenon effectively? [Client Name], President and CEO of [Company Name], has helped women to advance in their careers for over 25 years, working with companies like Raytheon, Adobe, Prudential and more. She's found that one of the reasons why women are receiving less impactful feedback than their male counterparts is that they are asking for it in the wrong way. [Client Name] would love to contribute an original article around the specific strategy women should use when approaching managers for feedback that actually moves the need for them.

As some background, she's been featured in Fast Company before and regularly writes for Chief Learning Officer on women in the workplace topics.

Would you be open to reviewing the article?

Hi [Journalist Name],

With almost everyone now working from home, it's going to be tricky to build your network. Without conferences and meetups to attend, how are you supposed to continue to effectively expand your professional network?

[Client Name], the CEO of [Company Name], would love to provide some tips on how to strategically grow your network during this unusual time. She's worked with Fortune 1000 companies for over 25 years, developing mentor programs and taught women how to build their professional networks.

She also recently released her latest book, Relationships Matter, on the power of networking to advance your career.

Would you be interested in connecting with her?

Hey [Journalist Name],

Congrats again on securing a contract with Insider!!! That was so inspiring to watch unfold, and now you can begin to relax and enjoy your "hot contract summer" to the fullest extent! :)

Now that you're back, I did want to reach out and see if you'd be interested in the following:

For immigrants, moving to the US and lacking a Social Security number is one of the biggest obstacles to pursuing the American Dream. Being shut out of the country's financial system can even result in immigrants being forced into predatory lending practices just to try and gain a footing here.

Founded by the children of Latin American immigrants, [Company Name] will be announcing their seed round from Andreessen Horowitz on June 28th. It's the first company to focus on providing this underserved group with financial identities which will allow them to bank, file taxes, access credit, and ultimately, build wealth.

They've been in stealth for a year and have 50,000 users already on the platform, enabling $41M in digital payments to date.

Can I share the full press release with you under embargo? Also, happy to offer you the exclusive on the pitch deck they used to raise their seed round!

Hi [Journalist Name],

The second paragraph of the Declaration of Independence clearly states: “all men are created equal;" unfortunately, this doesn't appear to be the case when it comes to healthcare for people of color in America -- who often experience stark differences in treatment and care.

However, [Company Name] aims to change that. Fresh out of UnitedHealthcare's accelerator program, the culture-centered telehealth platform has just raised a $3M Seed Plus round to further develop their primary care network for BIPOC patients. In addition, the money will be used to train providers on how to deliver better care for non-white Americans through their proprietary curriculum at the Spora Health Institute.

Can I share the full news with you under embargo? [Client Name], the Black founder and CEO, would also be happy to share the pitch deck that secured the funding (Black founders have only received 1.2% of the $147 billion in venture capital invested in U.S. startups through the first half of this year).

Hi [Journalist Name],

I wanted to reach out and see if you might be interested in a conversation with [Client Name], the founder of biomimetic baby bottle, [Company Name], about the Las Vegas-based company's overwhelming demand from moms to get their hands on the product and their recent fundraise of $11M.

[Client Name] founded [Company Name] out of necessity -- his own daughter struggled with breastfeeding and had trouble taking a bottle. He set out on a journey (seven years in the making) to research and develop a bottle that would mimic the breastfeeding experience as closely as possible. Mothers can actually scan their breasts using [Company]’s app (only data points are collected, never images) and receive a bottle that mirrors their own anatomy.

Videos of the unique bottle started circulating on TikTok and then boom - the company went viral and now has over 30,000 parents on the waitlist (they are releasing products in drops, with the next one scheduled for 5/10).

Would you be interested in speaking with [Client Name] about the process of developing the first-of-its-kind biomimetic bottle, why they raised a majority of the $11M from the product's manufacturer (an unlikely investor!), and more?

Hi [Journalist Name],

[Client Name], founder of [Company Name], just spotted something revealing in DeepSeek's trademark filings that adds an intriguing layer to this week's breakthrough AI announcement: the company only filed their US trademark applications yesterday - and they weren't even first in line.

[Client Name]’s analysis of these filings (listed below my signature) suggests the company may have been caught off guard by their own success:

• A trademark squatter beat DeepSeek to the USPTO by 31 hours, potentially complicating their IP protection
• The delayed trademark filing is unusual for companies anticipating major breakthroughs, suggesting this advancement may have surprised even DeepSeek themselves
• This could explain why the news seemed to come out of nowhere from a relatively unknown player

[Client Name] can discuss:

• What these last-minute filings reveal about DeepSeek's trajectory
• The implications of being beaten to the trademark office
• How this situation compares to other major tech launches

Would you be interested in [Client Name’s] analysis of this developing story? He's available today for interviews and has previously been quoted in Reuters, Bloomberg, and CNBC on high-profile trademark matters.

Hi [Journalist Name],

I've been following your column on Forbes and wanted to reach out to introduce you to an impressive young entrepreneur who I think could be a great fit: [Client Name], CEO and founder of [Company Name], a digital health platform company. She's a Thiel fellow, Forbes 30 Under 30 recipient, and the youngest founder to raise venture capital in biotech.

At [Company Name], she's helping to fuel a digital health revolution by making it possible to launch a DTC e-commerce brand (think, successful prescription health brands like Hims or Roman) from end-to-end in two weeks or less – including integrating companies with [Company Name] partners' integrated network of fully licensed doctors and pharmacies, as well as seamless merchant processing, packaging and shipping, drug dispensing and compounding capabilities.

At a time when telehealth and telepharmacy are up 38 times in the wake of the pandemic, and pharmacy chains like CVS are closing more than 900 stores to switch to a digital-first strategy, it's clear [Client Name]’s at the forefront of a huge online disruption in healthcare.

Are you interested in speaking or learning more about [Client Name]? Let me know and I'd be more than happy to connect you.

Hi [Journalist Name],

Sara Blakely, the Spanx founder known for revolutionizing shapewear, is facing a legal roadblock with her latest venture—a high-heel brand designed to feel like sneakers, called ‘SNEEX.’

[Client Name], experienced trademark attorney and founder of [Company Name], has discovered that the USPTO has refused Blakely’s trademark application on two key grounds:

• ‘SNEEX’ is too similar to the existing ‘SNEAK’ trademark (registered for footwear).
• The USPTO claims ‘SNEEX’ is “merely descriptive” of the product.

[Client Name] has broken down how Blakely’s team could fight back—potentially challenging the validity of the ‘SNEAK’ mark, negotiating a consent agreement, or reframing ‘SNEEX’ as a suggestive (rather than descriptive) brand name.

You can read his full analysis here: [Link to blog post]

If you'd like to dive deeper, [Client Name] would be happy to speak on the phone for a quick-turnaround interview. Let me know if you're interested, and we can set up a time to talk today or tomorrow.

Hi [Journalist Name],

For 45 million Americans who are credit unserved or underserved, establishing credit – or even gaining access to it – is an uphill battle. Hefty security deposits, sky-high interest rates, and limited access to financial tools leave millions of hardworking individuals frozen out of credit mobility.

Employers now have the power to change that. That’s why companies like Coca-Cola, CVS, and Toyota offer [Company Name], a credit-building card, as an employee benefit. The [Company Name] Card links directly to users’ bank accounts, acting like a debit card for recurring payments (think a Netflix or Spotify subscription). [Company Name] allows individuals to build credit simply by paying bills as they normally do—without fees, interest, or upfront deposits.

We’d love to offer an original article from [Client Name], Co-founder of [Company Name], exploring the role of credit-building as an employee benefit and why it’s becoming an essential part of major corporate financial wellness programs. The piece covers:

• How employers can help employees escape the credit-building trap, a deep dive into the data behind credit inaccessibility
• The need for credit-building in employee benefits and, if adopted, its case for filling a crucial gap in today’s financial wellness offerings
• The low-risk yet high-impact outcome for companies: steps corporations can take to implement a credit-building benefit and how to measure its impact within employee financial wellness programs

May I pass along [Client Name]’s article for your consideration? I also think this could make for a cool episode on Perk Up!

Dear [Journalist Name], [Journalist Name] and [Journalist Name],

Since Trump won the election, many civil and immigrant rights groups have been warning of an impending “biometric bonanza,” leading to widespread violation of civil rights and democratic values. Their latest cause célèbre: last week’s news of the Department of Homeland Security creating a registry of migrants’ fingerprints.

But the truth is, we must know who is in our country for our nation’s safety and security, and in this endeavor, the use of biometric identification as a border control mechanism is hardly new. It began in the months following 9/11 and has actually increased steadily ever since - for good reason - including under Democratic administrations.

[Client Name], CEO of [Company Name], has a strong message for those who are once again fanning the flames of government fear and distrust: it’s time to take a good hard look at the truth. We’d like to propose an OpEd from [Client Name] exploring the facts, including:

• Biometrics are always the best line of defense, beating documents such as passports which can be stolen or faked;
• Biometrics are truly equal opportunity - they are completely objective and non-discriminatory, with the “attributes” of people no longer subject to bias;
• Biometrics are widely accepted by citizens on both sides of the political aisle, with 68 percent of American adults believing facial recognition can make our society safer.

May I provide [Client Name]’s article for your exclusive consideration?

Hey [Journalist Name],

I know you're all over the EU startup coverage so I wanted to reach out with a pretty cool exclusive I could offer you for TechCrunch.

[Company Name] which has developed technology that can build materials and devices atom by atom, just closed a $15M Series A+ round led by West Hill Capital. The company was founded in Denmark and has a US office as well.

The interesting angle here is that [Company Name] has invented a way to build tiny electronic components by placing atoms exactly where they need to go (imagine 3D printing, but at the atomic level). The resulting components are "space ready" and able to withstand extreme environments.

Traditional manufacturing requires multiple complex steps and wastes a lot of material, but [Company Name]'s technology can do it in one step while using 90% less material. This could revolutionize how we build everything from next-generation computers, semiconductors, to devices that can survive in space.

I'd love to send you the full announcement to review (embargoed until 3/6 currently, but we can work with you on timing) and offer you the exclusive on it.

Let me know what you think!

Hi [Journalist Name] -

The US Patent and Trademark Office (USPTO) is a cornerstone of commerce, playing a critical role in the protection of intellectual property. Unfortunately, DOGE threatens to bring the agency to a grinding halt.

I'd love to connect you with my client, [Client Name], an experienced trademark attorney and founder of [Company Name] law firm. Throughout his 16-year career, [Client Name] has built longstanding relationships with USPTO examiners, many of whom have shared that they're now fearful for the agency's future.

In an interview, [Client Name] can bring the following to light:

• Why the USPTO is expected to be gutted
• 96% of the agency works remotely (many from the pre-pandemic era), and relocating to D.C. is not an option for many
• Former Commissioner for Patents Vaishali Udupa has already accepted the DOGE buyout -- eroding morale at a critical juncture
• There are an estimated 100+ "probationary" employees who have been at the agency for less than 2 years
• Why this matters to US businesses
• USPTO examiners and judges are highly trained and specialized positions. Between the hiring and training process, replacing a single examiner might take a year or more.
• The USPTO already has a significant backlog. It takes an average of 10 months to review a trademark application (in 2015, it took 3-4 months). Expect further delays and extremely challenging brand protection situations for hundreds of thousands of US businesses.
• The irony...
• Taxpayer funds are not even used to pay USPTO employee salaries. The agency is self funded by filing fees paid by trademark and patent applicants. Therefore, it should be exempt from DOGE review and action.

Would love to connect you with [Client Name] for an interview -- thoughts?

Hi [Journalist Name],

I know you spoke to my client, trademark attorney [Client Name], for a story you wrote about Donald Trump's crypto payment service, TruthFi. I wanted to reach out with another story I think could be of interest.

[Client Name] discovered that DTTM Operations LLC, the entity that owns all of the Trump Organization’s trademarks, filed a new trademark for a TRUMP-branded virtual world. This is breaking news – the trademark was filed yesterday.

The virtual world would allow users to…

• Buy and wear TRUMP-branded clothing, shoes and hats.
• Eat in a virtual TRUMP-branded restaurant
• Take virtual TRUMP-branded training services in the field of public service, business, civics, fundraising, real estate, construction and hospitality management
• Exchange digital goods and cryptocurrencies

Would you like to speak with [Client Name] about the filing? In a quick turnaround phone conversation, he can dive into…

• What the trademark would -- and would not -- cover.
• Any challenges the US Patent and Trademark Office (USPTO) may run into while filing a trademark affiliated with a sitting president.
• The irony of this situation -- DOGE has put pressure on USPTO employees to resign; now those same employees will be reviewing Trump’s filing.

Hi [Journalist Name],

I saw that you covered Troy Aikman's legal battle with Lamar Jackson over the number "eight" when the news broke this summer. Now, it looks like Jackson is challenging another iconic "8": Dale Earnhardt Jr. The opposition was filed yesterday and, at the time of this pitch, has not been covered yet.

NASCAR legend Earnhardt filed an application for the number to be used on apparel and toys.

But Jackson's filing, discovered by my client, [Client Name] (trademark attorney and Founder of [Company Name]), suggests that Earnhardt's trademark is too close to Jackon's brands "ERA 8" and "ERA 8 BY LAMAR JACKSON."

HERE is a blog post drafted by [Client Name] if you'd like to read more of his analysis on how likely the case is to hold up, what this means for Earnhardt, why Jackson is taking an aggressive strategy to protect "8", and more. I'd also be happy to set up a quick-turnaround phone interview if you want to dive deeper!