How Creating a National Day and a Decade of Media Relations (950 Million Media Impressions) Helped Shine a Light On Window Film

We have worked with The International Window Film Association (IWFA) for over a decade to educate consumers and trade professionals about the benefits of professionally installed window film. We did it through a combination of consistent and thought-provoking media relations, including the establishment of National Window Film day, which has been recognized with state and city proclamations across the United States; developed and produced the IWFA’s quarterly member e-newsletter, and achieved commentary and thought leadership in hundreds of media from USA Today.