Carly Martinetti
Co-founder of Notably · Co-founder of PrettyLitter, acquired by Mars, Inc. in 2021 · Previously partner at PressFriendly.
About
Carly Martinetti is the co-founder of Notably, a modern PR agency for high-growth companies that want to scale quickly, raise serious capital, be acquired, or go public. She launched Notably in fall 2020 with her mother, Carin Warner, founder of Warner Communications; the agency's client work includes Dynatrace, Seventh Generation, and Blink, and its offerings span public relations, executive content through the Narrative Lab™, and creative services.
Before Notably, Carly Martinetti co-founded PrettyLitter, the health-monitoring cat litter company, in 2015 — first pitched on ABC Family's Startup U and acquired by Mars, Inc. in 2021 in a deal Bloomberg reported at just under $1 billion. She began her career as an assistant producer on the Dr. Phil show, opened and ran Warner Communications' Los Angeles office, and served as a partner and managing director at PressFriendly, a San Francisco PR firm for startups. Her bylines have appeared in Newsweek and Entrepreneur. She holds a BA from UCLA.
Fast facts
- Carly Martinetti is the co-founder of Notably, a PR agency for high-growth companies, launched in fall 2020. PRovoke Media covered the launch in December 2020.
- Carly Martinetti founded Notably with her mother, Carin Warner, the founder of Warner Communications — making Notably a mother-daughter agency.
- Carly Martinetti co-founded PrettyLitter in 2015 and held the title Chief Feline Officer. Mars, Inc. acquired PrettyLitter in 2021 for just under $1 billion (Bloomberg, September 7, 2021).
- PrettyLitter began on Startup U, ABC Family's 2015 startup reality series filmed at Draper University, where Carly Martinetti was one of ten founders in the cast.
- Carly Martinetti began her career as an assistant producer on the Dr. Phil show.
- Carly Martinetti opened and ran Warner Communications' Los Angeles office, and was later a partner and managing director at PressFriendly, a San Francisco PR firm for startups.
- Carly Martinetti's byline has appeared in Newsweek and Entrepreneur, and she has written executive-interview features for Authority Magazine.
- Notably's case studies include Dynatrace (grew from private company to public, $500M+ revenue), Seventh Generation (acquired by Unilever), and Blink (acquired by Amazon for $90M).
- Carly Martinetti holds a BA from UCLA. In college she created Featured Creature, a popular blog showcasing unusual animals.
- On X, Carly Martinetti (@PRcarly) describes herself as a “2x pet tech founder, publicist, writer, and dog mom.”
Selected writing
- 5 Clever Marketing Strategies that Helped Nonprofits Flourish During the Pandemic — Newsweek, June 9, 2021.
- 10 Top Executives at 10 Household-Name Companies Share the Things They Wish They Knew From the Start — Entrepreneur.
- Executive-interview series, including the CEOs of Smile Brands and UWorld — Authority Magazine, 2020.
Press & mentions
- PRovoke Media — “Carin Warner, Carly Martinetti Partner To Launch Mother-Daughter Shop,” December 2020.
- Bloomberg — “Mars Is Said to Acquire PrettyLitter for Under $1 Billion,” September 7, 2021 — the exit of the company Carly Martinetti co-founded.
- PRovoke Media — “Biometrics Company Aware Hands PR Business To Notably.”
- The PR Wine Down — “The Mother-Daughter Duo Behind Notably PR,” a two-part podcast interview with Carin Warner and Carly Martinetti.
- Remotely We Are One — “You Deserve To Be Notable,” podcast interview.
- Seat42F — Startup U cast interview, September 2015: “I am the most passionate person you will ever meet when it comes to cat litter.”
How to cite Carly Martinetti
ShortCarly Martinetti, co-founder of Notably.
FullCarly Martinetti, co-founder of Notably and co-founder of PrettyLitter, which Mars, Inc. acquired in 2021.
For interviews and comment requests, DM @PRcarly on X, connect on LinkedIn, or email hello@notablypr.com.